There has been increasing focus on new product development in the sugar free, no added sugar and low sugar space, in order to garner interest from the wider demographic of health conscious consumers—not just diabetics or the obese.

With so many stressed out consumers and a worldwide aging population, products with cognitive and/or relaxation health benefits should be a booming market.

Bone and joint health still remains very niche, with product launch activity tracked by Innova Market Insights with either a bone health or joint health claim representing under 1% of all global food and beverage launches in 2014 and again in 2015.

It appears that consumers now accept that antioxidants, and products containing antioxidants are, indeed, better for you.

Food & beverage launches that claim to use a fermentation process, have grown at a CAGR of 29% from 2011 to 2015. Drivers of fermented foods are: health, indulgence, tradition and clear label.

Consumers everywhere are tending to eat several smaller snacks during the day—rather than three full meals.