Clean label is now much more than a trend and is now regarded as standard in the food industry. Over 20% of new US products tracked in 2014 featured a clean label positioning, up from 17% in 2013, according to Innova Market Insights data.

Wheatgrass is rapidly emerging as a health ingredient in the mainstream food and drinks market. Wheatgrass has long been available in health food stores and specialist outlets, but is now increasingly being used in supplements and food and drinks products. This is often occurring in combination with other components with a healthy image or perceived health benefits.

Looking for fun flavor ideas? The savory snacks category is ripe with innovation and a great breeding ground for flavor ideas.

Despite rising levels of interest in recent years, ready-to-drink (RTD) or iced teas still accounted for a relatively modest 7.5% share of global soft drinks launches recorded by Innova Market Insights in 2014.

Consumers are increasingly concerned about health.

”The move from ‘clean’ to ‘clear’ labeling is a key trend for 2015, reflecting a move to clearer and simpler claims and packaging for maximum transparency,” says Lu Ann Williams, Innova’s director of innovation.

Ready-to-drink (RTD) or iced coffee has been seeing a period of strong product and market activity in recent years.