Today, despite concerns over the definition and use of the term “natural” in some quarters, there’s been continued growth in products marketed on natural or clean label platforms.
Nut, Cereal Milks join soy as popular alternative to dairy-based milk
April 18, 2016
While dairy alternative drinks account for a relatively limited 6% share of total global dairy launches, the market has seen ongoing penetration outside its more traditional Asian market.
Renewed focus on convenience drives new growth, according to Innova Market Insights report
January 20, 2016
Drinking yogurts and fermented beverages accounted for 8.5% of total global dairy launches recorded by Innova Market Insights in the 12 months to the end of October 2015.
New product development opportunity arises with Paleo Diet trends
December 18, 2015
The so-called Paleo Diet has been around for some years, but has grown to achieve almost cult status, particularly in the United States, since its revival in the early 2000s, exploiting rising interest in returning to the eating habits of our ancestors, perceived to be simpler and more natural.
Clean eating trend inspires back to basics approach
November 24, 2015
The “clean eating” trend has inspired a back to basics approach in product development and is an overarching theme in Innova Market Insights’ Top Ten Trends list for 2016.
Launches featuring GMO-free claims and labeling remain relatively limited on a global scale
November 4, 2015
With ongoing interest in clean labeling and greater transparency, the free-from category is continuing to grow globally and, in addition to the high-profile developments in areas such as lactose-, dairy- and gluten-free foods and drinks, there has also been a marked upturn in interest in GMO-free or non-GMO products.