Articles Tagged with ''Innova Market Insights''

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Moving Toward Lighter Foods

Consumers embrace lighter, sugar-reduced products—across every category
Lu Ann Williams
January 29, 2018
Today’s Millennials are shifting more toward moderation and they’re prioritizing high-quality, tasty foods and beverages in place of excessive alcohol consumption. In the beverage sector, Innova Market Insights has seen big brands adapt their marketing of light drinks toward the more mainstream consumer—with the focus on worry-free enjoyment. This has resulted in an increase in drinks with a low alcohol content. 
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Sprout Baby Puree

Clean Label Supreme

Clean and clear label is now targeted—by consumers and manufacturers alike—as the new global standard
Lu Ann Williams
July 18, 2017

Interest in naturalness, minimal processing and clean labeling is no longer new in the food industry. In fact, as long ago as 2008, “Go Natural” led Innova Market Insights’ annual trends listing.


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Boulder Canyon ancient grains snacks

Snacks 2.0

Today’s snack aisle looks different thanks to trending tasty new ingredients, flavors, forms and combinations
Lu Ann Williams
April 10, 2017

Despite its size and relative maturity, the snacks market shows strong worldwide growth.


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2017: Food Trends for the New Year

What trends from the past 12 months will ride momentum into the new year?
Nick Roskelly
Nicholas Roskelly
January 17, 2017
From my vantage point, several food and beverage industry trends will continue to roll through 2017, while a handful of scattered ideas find fertile ground and growth  potential.
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Health, Convenience and Choice Drive Fruit Snacks

The intrinsically healthy image of fruit has helped to drive the market forward
January 16, 2017
One of the key growth areas in the snacks category in recent years has been fruit-based snacks. Their share of global tracked snack launch activity recorded by Innova Market Insights has more than doubled from less than 8% to nearly 18%, over the past five years. This makes it the number three snacks sub-category overall after savory/salty snacks and snack nuts/seeds. 
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Nutrisystem meal

2017 Ingredients for Health Guide: Food Trends for Weightloss

New product development—emphasizing a specific weight management platform—experienced significant growth in 2015 from 2014
December 22, 2016

Innova Market Insights finds various product claims targeting the weight-conscious consumer. They include “no added sugar,” “low fat,” “low calorie” and others.


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Coconut water-based isotonic drinks

2017 Ingredients for Health Guide: Sports Nutrition

For the Athlete in Everyone: A key market trend in recent years has been broadening appeal and consumer demand for all kinds of “performance” products
December 22, 2016

Although traditionally reserved for use in endurance sports and strength sports, sports nutrition products have broadened in recent years to fit a more recreational and lifestyle-driven positioning.


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Food and Beverage Industry Trends

2017 Dairy Food Trends

Plant-based foods, clean labels are top trends in 2017
December 22, 2016
Dairy processors should keep an eye on their clean label and clear label practices
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HappyTot Love My Veggies promote vitamin A for eye health

2017 Ingredients for Health Guide: Foods for Eye Health

New product launch activity for eye health positioned supplements represented 5% of total supplements product launches tracked in 2015.
December 21, 2016

Eye health is not in vogue according to global new food and beverage product launch activity tracked from 2014 to 2015 by Innova Market Insights.


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