Every year, Innova Market Insights compiles its Top Ten Food & Drink Trends. The company's latest research shows that food price inflation and the need to cut back on expenses continue to affect consumer markets worldwide.
Functional foods and flavors continue to climb in popularity as such foods achieve just that: beyond providing nutritional benefits, they bring flavor, comfort, and excitement to the table. Among these, immunity-targeting products are in the forefront.
ADM shares flavor, color trends influencing innovation in 2024
October 23, 2023
ADM shared its outlook on the flavor and color trends that will drive product innovation in 2024. With unapologetic abandon for self-expression coupled with individual wellness goals top-of-mind for consumers across regions, ADM has identified four trends that illustrate evolving consumer behaviors and will inspire memorable moments.
VitaHustle's product lineup, including VitaHustle ONE Superfood Protein, ONE Superfood Greens, Electrolyte Hydration drink mixes, and Gummy vitamins, can now be shopped exclusively in the vitamin aisle at Walmart stores and on Walmart.com.
Customized high-protein, high-fiber, low-calorie smoothie mix to deliver vitamins, minerals and antioxidants
July 19, 2023
Now available to consumers after an extensive research and test pilot phase, the smoothie blend comes in two flavors, Moroccan Chocolate and Vanilla Spice, both of which can be customized with up to four boosters: immune support, metabolism, vascular and recovery.
According to recent Innova Market Insights study, consumers of all ages and income levels prioritize health over affordability
July 11, 2023
Interest in functional nutrition is on the increase in many countries, with growing numbers of consumers globally, including in the US, saying they choose products that positively boost nutrition, immunity and (gut) health.
Jenny Craig to return this fall as a direct-to-consumer brand
July 7, 2023
While Wellful also owns Nutrisystem, one of the best known brands in proven weight loss, Jenny Craig will be managed separately as an independent brand within Wellful.
A third of US vitamin users have increased their intake since the start of the pandemic
May 17, 2023
According to new research from Mintel, among the 78% of Americans who are vitamin users, a third (34%) have increased their usage since the start of the COVID-19 pandemic, including nearly half (47%) of Millennials. In line with consumers overall, Millennials say supporting their overall physical health (66%) and immune system (62%) are the top two reasons for VMS use. However, Millennials (43%) prioritize VMS use to support their mental well-being more than consumers overall (34%).
New company to help raise a healthier generation of kids
May 12, 2023
Building on her efforts in the White House with her Let's Move! initiative, Mrs. Obama is a Co-Founder and Strategic Partner with PLEZi Nutrition, working behind-the-scenes to guide the company's mission to be a driver of change and a model for how food and beverage brands can support the health of our next generation.