Articles Tagged with ''health and wellness''

‘Today’s consumers are more engaged with their food than ever before,’ reports Lu Ann Williams of Innova Market Insights, ‘but every individual is different and this creates its own challenges for the industry.’

Livio Bisterzo, founder of Buddy Nutrition and chief executive officer of the brand’s holding company, Green Park Brands, is best known for bringing some of the world’s fastest growing natural snack brands to market, including HIPPEAS’, Ugly Water, Reel Paper and Mavericks Snacks.

Growing worries about the health effects of sugar and carbohydrates are pushing bakery food companies in new directions.

Mars Edge, a new business within Mars founded in 2017, is dedicated to human health and wellness through targeted nutrition.

Eggs provide more than 20 functional benefits to food formulations that work symbiotically with a host of other ingredients.

To bridge that gulf between what consumers say they want and what they veer toward, on-trend product developers have adopted a "stealth-health" approach to increasing produce content in products.

Viva 5 and Taura have joined forces to create a next generation VMHS gummy that is healthier than traditional gelatin and pectin bases, without the need for unnatural sugar or even added sugar.

Founded in 1983 and headquartered in Carlsbad, Calif., Jenny Craig offers personalized science-based meal plans, chef-crafted premium foods, and a dedicated consultant for each client to provide ongoing support and accountability.

Consumers are more likely to say that exercising is worth the effort (48% vs 31% eating healthy), fun/enjoyable (28% vs 17%), empowering (27% vs 16%) and a source of pride (21% vs 15%) than eating healthy. 

In addition to enhancing IRI market measurement and shopper marketing solutions in the Liquid Data platform, this joint solution will also integrate SPINS’ wellness attributes into other IRI applications, such as digital audience activation, advanced analytics solutions and market structure studies.