To bridge that gulf between what consumers say they want and what they veer toward, on-trend product developers have adopted a "stealth-health" approach to increasing produce content in products.
Viva 5 partners with Taura to develop, launch whole fruit-based nutritional gummies
April 5, 2019
Viva 5 and Taura have joined forces to create a next generation VMHS gummy that is healthier than traditional gelatin and pectin bases, without the need for unnatural sugar or even added sugar.
Founded in 1983 and headquartered in Carlsbad, Calif., Jenny Craig offers personalized science-based meal plans, chef-crafted premium foods, and a dedicated consultant for each client to provide ongoing support and accountability.
Consumers say exercising is worth more than eating healthy
March 29, 2019
Consumers are more likely to say that exercising is worth the effort (48% vs 31% eating healthy), fun/enjoyable (28% vs 17%), empowering (27% vs 16%) and a source of pride (21% vs 15%) than eating healthy.
New insights combine industry-leading technology and natural and organic insights to help retailers and brands meet consumer needs
March 20, 2019
In addition to enhancing IRI market measurement and shopper marketing solutions in the Liquid Data platform, this joint solution will also integrate SPINS’ wellness attributes into other IRI applications, such as digital audience activation, advanced analytics solutions and market structure studies.
For makers of "better for you" foods and beverages, a focus on certain key nutrients beyond protein, healthful fats, and slow-metabolizing carbohydrates is essential. Here are some of the vitamins, minerals, and other nutraceuticals to consider when targeting the needs of today's men.
Compared to their Millennial counterparts a decade ago, 18- to 24-year-olds are more likely to look for organic or natural foods
February 13, 2019
Data published in the report further reveal that households headed by adults under age 25 are 29% more likely to eat shelf-to-microwave dinners and 26% more likely to eat frozen breakfast entrees/sandwiches.
IFIC survey shows links between package information and healthy purchases
January 29, 2019
According to the survey, conducted by the International Food Information Council (IFIC) Foundation and the American Heart Association, almost all Americans (95%) report that they always or sometimes look for healthy options when food shopping.
Vitamins, minerals, beta-glucans, antioxidants, oligosaccharides, probiotics, and plant compounds all do their part to help build the immune system and keep us active and replete with the energy needed to get through the day—and life.
Officials say the Nutrisystem Turbo13 plan delivers weight loss of up to 13 pounds and 7 inches overall in the first month
February 8, 2018
The 2018 Nutrisystem Turbo For Men line features new NutriPro Shakes with 20g of protein, as well as new snacking options. Men can expect to lose up to 15 pounds and 7 inches overall in their first month, depending on starting weight and program adherence.