Market research finds that opportunities about for plant-based products as they become more mainstream.

It’s been 26 years since the California Milk Processor board first launched its legendary “Got Milk?” campaign. Even with the passing of time, the slogan (picked up the Milk Processor Education Program) still speaks to milk’s role as an at-home, every day staple.

Years of tepid sales quickly reversed with a COVID-19 pandemic that forced consumers into new work-at-home and eat-at-home routines. This certainly helped boost packaged breakfast food sales.

The rise in social justice, diversity, and equality engagement following the deaths of George Floyd, Breonna Taylor, and Ahmaud Arbery in the spring/summer of 2020 resulted in many companies and brands asking themselves what purpose they should serve for consumers and what role they should play in that moment.

Even with the growing availability of meat alternatives, many Americans are reducing rather completely eliminating their consumption of animal proteins, with the added caveat that they are doing so while seeking out meat raised in more ethical manners with cleaner labels, reports Packaged Facts in the market research study Vegan, Vegetarian, and Flexitarian Consumers.

The want of more protein in diets have US consumers seeking the macronutrient from a variety sources, reports The NPD Group. Protein, the nutritional counterpart to fat and carbohydrates, is considered the body’s building blocks, and can be found in a long list of foods, like seafood, meat, poultry, eggs, legumes, and vegetables.

The drive towards healthier choices in food and beverages has become so strong that it is even relevant to treating. Taste quality is essential to confectionery, sweet bakery, ice cream and desserts, however, formulating 'better-for-you' sweet treats can be challenging.

Despite decades of industry and public health efforts, America's fruit and vegetable consumption continues to decline, according to newly released State of the Plate: America's Fruit and Vegetable Consumption Trends research from the Produce for Better Health Foundation (PBH).

The want of more protein in diets have US consumers seeking the macronutrient from a variety sources, reports The NPD Group. Protein, the nutritional counterpart to fat and carbohydrates, is considered the body’s building blocks, and can be found in a long list of foods, like seafood, meat, poultry, eggs, legumes, and vegetables.

InsightsNow, a behavioral research firm, expanded its US team. The company added six new hires: Michael Dimanshtein, Tanner Hill, Kenny McMahon, Merva Morina, Renee Novak, and Art Siegert, to strengthen InsightNow’s reach and expertise in the insights industry.