Articles Tagged with ''consumer trends''

Texture’s impact also is not limited to mouthfeel. It is relevant to a product’s flavor, appearance and even a related auditory sound. For these reasons, it plays a strong role in the entire eating experience.

Among flexitarians (those who usually but not exclusively follow vegetarian or vegan diets), trust in the safety of plant-based products is high, but concerns remain over cost and limited choice. Innova’s research does, however, show a widespread desire among European consumers of all types to sample more plant-based alternatives across a range of products.

When it comes to the Nutrition Facts label on the back of food packaging, sugar ranks at the top of what adult consumers look for on the label. Consumers look for calories after sugar on the label; 45% look for calories. Sodium ranks third, with 38% of adult consumers searching for sodium content.

For 90% of consumers, price continues to be the top purchase driver for fresh. The combination of recent inflation and the perception that frozen food costs less (held by 62% of consumers) is attracting more consumers to frozen alternatives.

“Despite significant price premiums, sustainability-marketed products grew far faster than conventionally branded players and had lower price sensitivity in two-thirds of categories examined,” said Randi Kronthal-Sacco, senior scholar, marketing and corporate outreach, NYU Stern Center for Sustainable Business.

Beverage retail sales spiked in 2020 due to the impact of the coronavirus as consumers ate and drank virtually everything at home.

With such an acute focus on well-being in the wake of a year and a half of an ongoing global health crisis, consumers are paying closer attention than ever to the ingredients in the foods they eat. Moreover, with working from home shifting from a temporary to a permanent state for many workers, these same consumers have learned the hard way that calories count, so counting calories is back.