Packaged Facts’ national consumer survey data published in the new report Whole Foods, Trader Joe’s, and Natural Channel Grocery Shopping reveal that, even among adults overall, at least half somewhat or strongly agree that organic fruits and vegetables—the mothership grocery department of the organic movement—are more nutritious, healthier, and taste better compared with their standard counterparts.

I coined the term “social ingredient” to encompass all those factors that are not physical ingredients but important components of a product nonetheless. I predicted that such social ingredients would soon be the most important food ingredients in the industry.

The US probiotics segment is expected to continue to grow at double-digit rates annually.

As market research firm Packaged Facts forecasts in the brand new study, US. Grocery Market Focus: The Amazon Food Shopper, though Amazon currently garners only a small share of overall grocery sales, that share will trend upward in the coming years.

While the report showed that tracked eating habits have become healthier, it brought to light the hard fact that, overall, Americans still tend to consume produce grown with pesticides, as opposed to organically grown produce.  

New research from Mintel reveals that half (50%) of consumers say they are most likely to purchase organic fresh produce such as fruit and vegetables, compared to other food categories

It is more challenging than ever to identify winning new product concepts: Product proliferation, shifts in channels and distribution, and market and category fragmentation make for a very complex environment.

Today finds OLLY quickly growing and expanding into other formats, including melt in your mouth probiotic sticks and plant-based protein smoothies.

The detailed survey concluded families are most interested in simple, outdoor activities and unexpected road trips with the right mix of snacks and fun in the sun.