Plenty of product launches attempt to reach a younger demographic, but for its launch of a new probiotic yogurt drink, General Mills targeted a slightly older group: tweens.
Stonyfield is not alone in marketing a Greek yogurt product to younger consumers. But, for its launch of Pro-Force under its Yoplait brand, General Mills opted to aim for a slightly older consumer.
Even with Greek yogurt growing in American markets and consumers flocking to anything with live, active cultures, 2012 may be best remembered as a year associated with milk’s diminished role.
The 2013 New Products Annual showcases products from across food and beverage aisles, some teetering close to reaching the pinnacle of merging health, convenience and indulgence.
March 22, 2013
To sum up an entire year of new product introductions into one (hopefully) clever headline can prove difficult.
Greek yogurt has exploded in popularity. Some, including Carlo Noce, category manager of dairy and grocery at Longo’s, note its low-sodium content as a possible reason for its emergence.
The surge of Greek yogurt introductions and its popularity over the past year have left little room for other new entrants into the yogurt segment. In fact, SymphonyIRI data indicate, at the current pace of growth, sales of Greek yogurt will comprise 43% of the $4.6 billion U.S. yogurt market by the end of this year.
Although Ben & Jerry’s may be better known for ice cream concoctions, the company has introduced a line of Greek Frozen Yogurts to grocery aisles, in flavor combinations that echo the company’s fun and indulgent sensibilities.