Recent years saw a boom in the craft beer segment of the alcoholic beverage category; even in the midst of an overall down beer market in 2010 (sales dipped 1% vs. 2009), sales of craft beers grew a solid 11% by volume and 12% in dollars.
Consumption of coffee in the global market increased in 2010, with the ready-to-drink (RTD) segment topping the list with notable increases in almost all popular brands.
Starbucks Corp. reported its biggest quarterly revenue gain since the recession began, but investors worried after the company issued a modest forecast for the year.
Starbucks Corp plans to begin selling beer, wine and more upscale food in a small number of cafes in Atlanta and Southern California by the end of this year.
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