Didato's career spans over three decades, during which he held key executive and advisory positions in strategic planning, finance, operations, and business development in a range of companies and organizations.

The changes amongst the senior leadership team will progress key goals, which are integral to achieving the company's vision, across various focus areas, from strategic sourcing to food safety and quality as well as marketing strategies.

Ens brings more than 25 years of consumer packaged goods (CPG) experience to the company's operations and brands, and most recently served as CEO of HighKey, a maker of gluten-free and sugar-free cookies, crackers, wafers, and chocolates.

Ziener specializes in the development and delivery of new products, packaging and technology programs through agile innovation and FSQAR processes, while building highly competent, capable and engaged teams.

Mony joins a company on the rise, with Tractor having been named to the Inc. 5000 fastest growing private companies in the nation for the second consecutive year.

Earlier this month, Rodriguez shared some of her acute observations as part of a distinguished panel of industry experts at the "Empowering Eaters: Access, Affordability and Healthy Choices" summit in Chicago, speaking as part of a distinguished panel of industry experts. 

As regional sales manager, Boggs will implement effective sales strategies and lead sales efforts for his region. 

California-based T. Hasegawa USA, Inc., the US subsidiary of one of the world’s top flavor companies, is expanding its R&D leadership team through the promotion of two new associate director promotions. 

In his role as EVP and president of the North America zone, Abrams-Rivera has successfully overseen the company’s US and Canadian operations.

These strategic appointments underscore UPSIDE's dedication to assembling an exceptional industry-defining leadership team to drive the company's growth in its next phase.