Items Tagged with 'demographics'

ARTICLES

Restaurant menu

Asking Y

As a whole, Generation Y will collectively spend more than $200 billion annually starting in 2017 and $10 trillion in their lifetimes, a significant portion of which will naturally be on foods and beverages.
April 13, 2014
While definitions of its exact scope vary, the buying power of Generation Y is both enormous and growing.
Read More
Shopping

Aging Consumers Looking for Healthy Products

Brand marketers and service providers have opportunities to better support the health and well-being of aging consumers.
February 26, 2014
More than four in 10 cannot find foods that meet special nutritional diets (45%), offer smaller portion-sized food packaging (44%) or feature clearly labeled nutritional information (43%).
Read More
Children

The Impact of Millennials

Younger children under age 9 are a particularly influential demographic for marketers involved in the $639 billion U.S. food and beverage market.
February 25, 2014
Food and beverage products manufactured and marketed specifically for children account for 4% of overall industry sales with a value of $23 billion.
Read More
Meats and Pizza

Americans Like Pizza

Some 13% of Americans, or one in every eight people, over the age of two eat pizza on any given day.
February 14, 2014
Older children from the ages 6-11 and adolescents from 12-19, eat the most pizza, with 22% consumed daily.
Read More
Shopper

Baby Boomers and Well-being

Many Boomers are concerned about developing and maintaining a holistic well being.
February 10, 2014
Fueling dietary needs that are fairly sophisticated, many Boomers are concerned about developing and maintaining a holistic well being.
Read More
shopping

Targeting Organic Consumers

A paper by Washington State University College of Business researchers aims to help advertisers more effectively target the fast-growing organic food market.
October 21, 2013
The authors believe organic purchases are borne of both personal and environmental concerns in tandem.
Read More
Teens

Power of the Food e-Vangelist

The global food industry interacts with a small yet vocal consumer segment called Food e-Vangelists, which most marketers are not including in their outreach efforts.
October 10, 2013
This influential consumer group is made up of predominantly young women, many of which are Millennials, who are active online, financially stable, and have families.
Read More
coca cola can

Just Weight

In the process of meeting consumer expectations, manufacturers turn to a host of options to increase satiety and the healthy reputation of their offerings.
William A. Roberts, Jr.
July 24, 2013
An obesity crisis has brought with it a variety of health concerns and conditions, but consumers are increasingly aware of the role of weight management in preventing or circumventing these wellness hurdles.
Read More
shopping

Consumer Food Spending

Feeding a family of four at home will cost about $4 more each week this year than in 2012.
May 8, 2013
Away-from-home food spending is projected to rise approximately $2.40 each week.
Read More

Unlock the Future of Food and Beverage Innovation

Are you a leader in research & development? Stay ahead of the curve with Prepared Foods, the premier source of information and insights for today's trend leaders and taste-makers in food and beverage manufacturing.

JOIN TODAY