Articles Tagged with ''demographics''

New Venture Firm Supply Change Capital Invests in Diverse Food System Changemakers

By 2045, American demographics shift, as the minority becomes the "New Majority," according to The Brookings Institute

February 8, 2021

Supply Change Capital co-founders Noramay Cadena and Shayna Harris are focused on creating a seat at the table for diverse entrepreneurs in food and foodtech.

Asking Y

As a whole, Generation Y will collectively spend more than $200 billion annually starting in 2017 and $10 trillion in their lifetimes, a significant portion of which will naturally be on foods and beverages.

April 13, 2014

While definitions of its exact scope vary, the buying power of Generation Y is both enormous and growing.

Aging Consumers Looking for Healthy Products

Brand marketers and service providers have opportunities to better support the health and well-being of aging consumers.

February 26, 2014

More than four in 10 cannot find foods that meet special nutritional diets (45%), offer smaller portion-sized food packaging (44%) or feature clearly labeled nutritional information (43%).

The Impact of Millennials

Younger children under age 9 are a particularly influential demographic for marketers involved in the $639 billion U.S. food and beverage market.

February 25, 2014

Food and beverage products manufactured and marketed specifically for children account for 4% of overall industry sales with a value of $23 billion.

Americans Like Pizza

Some 13% of Americans, or one in every eight people, over the age of two eat pizza on any given day.

February 14, 2014

Older children from the ages 6-11 and adolescents from 12-19, eat the most pizza, with 22% consumed daily.

Baby Boomers and Well-being

Many Boomers are concerned about developing and maintaining a holistic well being.

February 10, 2014

Fueling dietary needs that are fairly sophisticated, many Boomers are concerned about developing and maintaining a holistic well being.

Targeting Organic Consumers

A paper by Washington State University College of Business researchers aims to help advertisers more effectively target the fast-growing organic food market.

October 21, 2013

The authors believe organic purchases are borne of both personal and environmental concerns in tandem.

Power of the Food e-Vangelist

The global food industry interacts with a small yet vocal consumer segment called Food e-Vangelists, which most marketers are not including in their outreach efforts.

October 10, 2013

This influential consumer group is made up of predominantly young women, many of which are Millennials, who are active online, financially stable, and have families.

Just Weight

In the process of meeting consumer expectations, manufacturers turn to a host of options to increase satiety and the healthy reputation of their offerings.

William A. Roberts, Jr.

July 24, 2013

An obesity crisis has brought with it a variety of health concerns and conditions, but consumers are increasingly aware of the role of weight management in preventing or circumventing these wellness hurdles.

Consumer Food Spending

Feeding a family of four at home will cost about $4 more each week this year than in 2012.

May 8, 2013

Away-from-home food spending is projected to rise approximately $2.40 each week.

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