Higher tariffs lead to increased costs of raw materials and in turn, finished product. Moreover, tariffs can squeeze profit margins as brands struggle to absorb additional costs without raising retail prices, in order not to lose cost-sensitive consumers.
“The active nutrition landscape is more diverse than ever,” said Bret Barhoover, marketing manager for specialized nutrition at Cargill. “Consumers have vastly different needs depending on their fitness routines, health goals and lifestyles.”
Lifeway Foods, Inc., a US supplier of kefir and fermented probiotic products that support the microbiome, showcased its innovative probiotic salad dressing concepts and new conventional whole milk kefir flavors
"The Trendspotter Panel came away with exciting findings that range from Instant Global Gratification to the impact of small farms and Hawaii as Terroir. I look forward to seeing how these trends show up across the industry in 2025 and beyond." -- Bill Lynch, president, SFA
Available in two bold flavors, Berry Good and Just Chocolate, it packs a high-dose punch with key ingredients like spirulina, KSM-66 ashwagandha, DE111 probiotic, and over 40 superfoods.
Urban Remedy's decision to launch the trendsetting innovation is made possible with a first to market source of organic bovine collagen peptides from sustainably raised grass-fed cowhides.
Launching with five flavors—Concord Freeze, Ginger Ale, Orange Cream Float, Shirley Temple, and Strawberry Shortcake, every flavor contains 20% not-from-concentrate juice that delivers flavor and sweetness.
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