Articles by Lu Ann Williams

Artisan products have a new position in the US market as more consumers express interest about what's in their foods and drinks—as well as where and how those items are produced.

Mindful consumers continue to catalyze changes in the way that companies formulate, package and label new foods and beverages. These shoppers increasingly want to know what is in their foods and drinks—and they're using that information to make related decisions about personal health, sustainability and even ethical issues.

All of these consumers are looking to improve nutritional intake and/or some aspects of health, wellbeing, performance, muscle growth and recovery from exercise. Of course, the sports nutrition market also is growing because of rising product distribution in mainstream outlets in all major markets. Previously, many products were relegated to sales through specialist health outlets (such as GNC) gyms and health clubs.

Seeds and grains may be small in size—but they drive some large food and beverage trends. That's all because consumers are increasingly aware of the nutritional properties of seeds and grains (and, in particular, ancient grains).

Demand for ethnic and international foods continues unabated as American consumers of all backgrounds discover more innovative and exotic flavors and formats.

Today’s Millennials are shifting more toward moderation and they’re prioritizing high-quality, tasty foods and beverages in place of excessive alcohol consumption. In the beverage sector, Innova Market Insights has seen big brands adapt their marketing of light drinks toward the more mainstream consumer—with the focus on worry-free enjoyment. This has resulted in an increase in drinks with a low alcohol content. 

Interest in protein and high-protein products continues to grow across the food and drink markets—despite the fact that most North American and European consumers already may have more than enough in their diets.

So-called "ancient grains" have become featured ingredients in more new products during the past few years.

Premiumization is particularly important in all three. Although juices, in particular, have battled sugar content concerns, both juices and teas are expanding flavors and formats and tapping into an inherent, better-for-you positioning. Convenience and portability also help both iced tea and iced coffee drinks