Interest in protein and high-protein products continues to grow across the food and drink markets—despite the fact that most North American and European consumers already may have more than enough in their diets.
The market for allergy-free or free-from foods has moved from a relatively specialist status to mainstream in just a short period of time. In particular, those products with gluten-free and lactose-free positions are establishing strong presence.
Premiumization is particularly important in all three. Although juices, in particular, have battled sugar content concerns, both juices and teas are expanding flavors and formats and tapping into an inherent, better-for-you positioning. Convenience and portability also help both iced tea and iced coffee drinks
Interest in naturalness, minimal processing and clean labeling is no longer new in the food industry. In fact, as long ago as 2008, “Go Natural” led Innova Market Insights’ annual trends listing.
Targeting a new food or drink to Millennial consumers? Join the club. The so-called Millennial generation is well established and widely utilized as a marketing term.
Experts project that at least 2.5% of US adults follow a strict vegan diet. Interestingly, this figured is dwarfed by rising numbers of consumers who are not on a strict vegan diet—but appear to be looking for new vegan food and drink options.
Today, more consumers are considering healthy lifestyle choices and generating greater interest in new lactose-free, dairy-free and plant-based/vegan options.
The market for dietary supplements has seen strong growth, reflecting increasing consumer concerns about the adverse effects of busy lifestyles and stress on health, as well as rising demand from an aging population.