Weekend warriors, health-conscious consumers fuel a growing mainstream market for drinks, bars and related foods for sports and/or nutrition performance and recovery
Asian foods are the second largest ethnic category in the United States after Hispanic foods, and are relatively long established, although the market has seen considerable change and development over the years.
Research suggests that overall eating habits—and thus nutritional status—would improve if people snack now and then. And that’s good news. Who doesn’t like an occasional snack? It’s no wonder marketers of snack foods, ranging from sweet confections to whole-grain crackers, continue to roll out innovations in a category that appeared saturated years ago.