Innova Market Insights named 10 top trends for 2016 and it’s clear that today’s new breads, rolls, cookies and crackers easily fit into every angle.

The latest global and market trends in the sweet snack category, with a particular look at chocolate, sugar confections and gum.

In this year’s survey, conducted through BNP Media’s Market Research Division, processors revealed the ingredients and trends they see as forming the backbone of the healthful products market.

Last year was when “free from” truly went mainstream and Innova Market Insights has identified “Free From, For All” as a key trend for 2016.

Snacking may very well be the new American pastime. According to the recent report from Mintel, “Snacking Motivations and Attitudes US 2015,” nearly all Americans (94%) snack at least once a day.

In an increasingly competitive food and drinks market, children are just one of the specific sectors of the population receiving more attention.

Rising consumer concerns about health, growing awareness of the benefits of exercise and the perceived need to cope with increasingly busy lifestyles have combined to boost demand for performance-related foods and beverages.

Interest in “free-from” foods continues to rise globally, led by the growing availability of gluten-free lines.

New product activity shows there is clear global interest in new foods and drinks with digestive and/or gut health benefits.