If we start with what we know for sure will happen in 2018, this would be the last sentence of the article. Still, one can make a few educated guesses as a prelude to devising effective regulatory and business strategies 2018.
While 2017 could easily have been called the "Year of Gut Health," 2018 promises to see that focus intensify
December 27, 2017
This fall, it was announced in Genetic Engineering and Biotechnology News that researchers were able to create a 3D map of the gut microbiome. It is this type of research that is driving into the next year and beyond what unequivocally has been the biggest ingredient trend in better-for-you foods and beverages: probiotics and the prebiotics that feed them.
Starches, flours, and fibers are poised to generate much greater interest in food product development based on the continued emergence of novel sources and continued emphasis on sustainable, non-GMO, ancient/ heritage/ native/ non-traditional plants providing them.
Plant-based foods, especially vegetables, have clinched the top spot in the Foodscape Global Metatrends two years running, and are predicted to lead once again in 2018.
Trends in food oils happen at a slower pace. That's because it can take years to develop, grow, and cultivate oilseed (or other sources) and bring the final product to market.
Protein and snacking are two megatrends that are now fully mainstream. That's because busy consumers demand quick, nutritious, satisfying options that do more than just fill you up. Both of these trends are powerhouses and independently meet consumers' needs well.
Consumer interest in plant-based foods for health is continuing to grow, and it’s important to note that this includes those plants that have a history of medicinal value.