In less than three months, the Truly team spent nearly 1,500 hours testing more than 130 recipes to deliver even more crisp, clean and refreshing hard seltzer to drinkers.

The new smoothies bring Greek yogurt-based drinks, an upward trending product category, to the refrigerated produce department and address the needs of the more than 55% of US households who say high protein is an important attribute to consider when buying food.

According to Innova Market Insights research, three in five global consumers say that stories around a brand influence their purchasing decisions, with the main reasons why consumers want this information given as learning where the ingredients come from, understanding the product’s benefits and engendering trust in the brand.

Available beginning in March 2020, this latest innovation is a pairing of dill and spicy garlic that harkens back to a fan-favorite snack and barbecue or picnic side dish. With a balance of savory, spicy and sour seasoning, Spicy Dill Pickle leaves taste buds reveling in tangy saltiness.

According to a recent survey from Chicago-based Datassential, around one in four consumers are interested in buying cannabis products from regular restaurants and convenience stores—and more people want to engage with cannabis-themed foodservice concepts.

Twinkies Cereal replicates the distinctive taste and familiar oblong shape of the golden-colored snack cake, delivering sweetness in every bite. Twinkies fans can find the new cereal on grocery store shelves nationwide starting in late December.

The new sparkling water brand’s flavor pairings, vibrant packaging and fresh marketing aims to meet evolving consumer demands and cut through a crowded category that continues to grow at double-digit rates.

More consumers are changing their eating behaviors to include plant-based products and this is impacting new product innovation. And perhaps what's most interesting about this innovation is the broad and deep exploration into the versatility of vegetables.