Emerging health-food and lifestyle brand, MCTco, launched three new "boosted" flavors to its line of MCTBars: Berry Beautiful, Lemon Boost and Banana Beautiful. Each of the new bars furthers MCTco's commitment to taste and nutritional functionality, while maintaining the brand's signature standards of being keto-friendly, non-GMO, gluten-free and collagen-based superfood snack bars.

PerformLyte promotes immunity, hydration, proper pH, strength, endurance, and recovery and contains no sugar or stimulants. The product includes a complete comprehensive blend of electrolytes, enriched with a unique formula of phytoceuticals to enhance electrolyte benefits, immunity, energy, and oxygen processing.

Inspired by the platinum hit song "Yummy," Liquid I.V. crafted a Guava Hibiscus version of its flagship product, Hydration Multiplier. With each sip of this drink mix, consumers can taste juicy pink guava and just a hint of hibiscus.

Zhou Nutrition Water Enhancers are available in six natural flavors, and support a variety of wellness needs, from hair and skin health, to memory, and management of occasional stress.

In the brand new report US Beverage Market Outlook 2020: Grocery Shopping & Personal Consumption in the Coronavirus Era, market research firm Packaged Facts forecasts that sales of major beverage categories will increase from $150 billion in 2019 to more than $160 billion by the end of 2020 and will eventually exceed $170 billion in sales in 2024.

Vive Organic, makers of doctor crafted, cold-pressed wellness shots, announced the closing of a $13-million Series B funding round led by Monogram Capital with participation by Cambridge SPG and Powerplant Ventures.

Beverage USA Holdings Inc. announced the acquisition of the assets of Nerd Beverage Corporation, a mental acuity drink company designed to disrupt the industry as it enhances focus, concentration, memory and energy with powerful nootropics and performance-boosting nutrients.

Teeccino herbal coffees and teas contain high quality, non-GMO, organic ingredients and prebiotics, without any artificial flavors, preservatives, chemicals or stimulants. The product aims to meet the needs of those who want rich, bold flavor without the effects of caffeine and acidity.        

Fast Bar is formulated to be a source of nutrition. It aims to satisfy hunger, while allowing consumers to maintain fasting and weight management goals. The bar is specifically designed to supply the body with nourishment through its macronutrient ratio of high beneficial fats, low carbs and protein.