Meta-analysis published in the Journal of the International Society of Sports Nutrition confirms that the polyphenol anthocyanins in 2before™ blackcurrant powder, deliver a significant sports performance improvement (0.45%), higher than the common athlete go-to caffeine (0.41%).

To create a health halo around products, brands are incorporating fresh fruit flavors, botanicals and superfoods into beverages.

Capital Brands Distribution, developer of the NutriBullet® and Magic Bullet® nutrient extractor franchises, launched NutriBullet Superfood EssentialsTM  and NutriBullet SuperboostsTM – a new line of exclusively blended, plant-powered supplements. 

Laird Superfood, creator of plant-based superfood products, has added Dark Roast and Medium Roast Ground Coffee with Functional Mushrooms to its popular lineup of organic Peruvian coffees.

R's KOSO, Inc. launched R's KOSO, a century-old traditional Japanese prebiotic drink. R's KOSO is a vegan-friendly superfood produced from a variety of 100+ vegetables, fruits, seaweeds, mushrooms, and plants that have undergone a one-year fermentation process.

The premium line, which includes Orgain Organic Sport Protein Powder, Orgain Organic Sport Energy Powder, and Orgain Organic Sport Recovery Powder, delivers a clean energy boost to aid workout performance and recovery.

The line provides consumers with a new shelf-stable, high-quality supplement comprised of prebiotics, probiotics and postbiotics in one convenient form.

Based on the insight that 70-80% of the body's immune cells reside in the gut, FRISKA's proprietary blend of digestive enzymes and a clinically-proven probiotic anchor each of the unique formulations. 

Made with real, ethically sourced ingredients, these balanced REBBL Keto Elixirs deliver macros that adhere to the recommended ratios for a lifestyle in ketosis. Each bottle offers 75% fats from coconut medium chain triglycerides (MCTs), 20% plant-based protein, and 5% net carbohydrates.

With a "food as medicine" ethos, Muniq's first line of products are balanced nutritional shakes powered by resistant starch, a unique class of prebiotic fiber, to strengthen gut health.