Whether consumers are preparing for a workout, seeking a post-exercise recovery drink, or need a convenient and nutritious boost on the go, these multi-functional smoothies are formulated to enhance fitness routines. 

“GURU Zero Wild Berry has already proven to be a huge success from the start, with our unique organic, zero-sugar formula, metabolism-boosting properties and unparalleled taste,” said Luc Martin-Privat, PharmD, GURU's brewmaster and vice president of R&D and innovation.

Totally new ingredients will include offerings in the Men's Health, Sports/Active Nutrition and Energy categories. Previously launched but new to SupplySide ingredients include offerings in Muscle Health, Energy, Mood and Sleep categories. All of these ingredients are supported by clinical science, and most are considered “beverage-friendly” as part of PLT's growing beverage ingredient portfolio.

The new EDGE™ packaging format was developed using sustainable cardboard tubes that are similar in size to the iconic "slim can" energy drinks, the pieces inside individually flow-wrapped for stability, freshness & portability, adding value to every piece.

Each nutritionally potent chewable delivers the cognitive benefits of caffeine, equivalent to an 8oz cup of coffee, with just 2g of sugar.

Powered by BRCC’s proprietary Black Rifle Energy™ Blend, these drinks are crafted with naturally sourced caffeine that delivers a punch in attention-grabbing packaging.

The clinically dosed pre-workout formula is designed to push the boundaries of athletic performance and represents the evolution of the Nitraflex® brand. Designed for the fitness enthusiast, Nitraflex® ULTRA helps all athletes to never slow down.

Aware that consumers prioritize clean, accessible and convenient ways to up protein intake and energy, Clean Simple Eats has crafted the a solution. Designed for those who value transparency in their nutrition choices, these beverages offer a refreshing approach to fitness fuel. 

Available in four flavors — Sparkling Blue Raspberry, Sparkling Peach Mango, Sparkling Watermelon Strawberry and Sparkling Candy — the King Kongin lineup has zero sugar, calories and carbs, containing premium natural ingredients with no artificial colors, and is kosher certified and non-GMO. 

North America was the second top region for energy drinks launches during a recent one-year period, with Europe as the leading region. Approximately one-fifth of global energy drink launches are released in North America. However, price differences between North America and other regions lead to a larger and dominant North American share for energy drinks sales value.