Comax study shows nutrition, performance products are full of flavor, protein
April 21, 2021
The sports nutrition market has been steadily growing. According to IRI, for the 52 weeks ending Feb. 23, 2020, the Weight Control, Nutritional Liquids, and Powders category netted sales of more than $4 billion, a 4.8% increase over 2019.
DolCas Biotech's Curcugen® is a powerful post-exercise anti-inflammatory
April 14, 2021
DolCas Biotech LLC's novel Curcugen® curcumin formulation is being primed for the sports health sector. Newly armed with self-affirmed GRAS designation as a safe, functional food ingredient, Curcugen is poised to feature in a comprehensive portfolio of sports supplements and post-workout bars, shakes, and beverages. A new clinical study endorses Curcugen's role as a compelling post-workout anti-inflammatory agent.
The drink contains ingredients that address digestion, inflammation, and immunity
April 14, 2021
Pilotsfriend energy-boosting beverage, Altitude, is built around an 100% natural ingredients that have been crafted to provide an energy boost that is both distinct and long-lasting. A combination of Kola nut and guarana seed extracts provides an adequate amount of energy.
New beverage offers citicoline and caffeine for a mental boost and zinc to help with immune support
April 6, 2021
LeBron James is an integral partner behind the launch of MTN DEW RISE ENERGY, a new kind of energy drink specifically formulated with ingredients to kick off the morning with a mental boost, immune support, and zero grams of added sugar.
Neuro gum and Neuro mints are sugar free, gluten free, vegan, and use only scientifically-backed and sustainable ingredients
April 6, 2021
Whole Foods is now the second major retailer to sell the functional gum and mints following CVS Pharmacy, and the distribution deal will help bring clean, sugar-free, gluten-free, on-the-go energy and clarity to more people than ever.
The beverage is made from milk, and delivers hydration from an approach backed by science
March 30, 2021
GoodSport Nutrition, a Chicago-based start-up, aims to shake up the sports drink landscape with innovation. The company launched GoodSport™, a natural sports drink made from milk, and delivers hydration backed by science in a thirst-quenching beverage.
New hydration beverage comes in response to consumer demand for lower calorie, lower sugar functional beverages
March 24, 2021
Electrolit, a premium hydration beverage made from pharmaceutical quality grade ingredients, launched its Zero line in response to growing consumer demand for lower calorie, lower sugar functional beverages. Electrolit Zero will ship across the US in three flavors: Berry Blast, Lemon Breeze and Fruit Punch Splash.
Instant beverages are fortified with vitamins, adaptogens and MCTs
February 17, 2021
Inspired by the needs of elite Mount Everest climbers, Adrian Ballinger and Cory Richards, Alpine Start worked closely with both athletes to help formulate the company's newest line of instant beverages fortified with vitamins, adaptogens and MCTs.
Studies support tart cherry juice role in recovery after strenuous exercise
February 12, 2021
The use of tart cherry products to aid recovery after strenuous exercise is becoming increasingly popular – relied on by college and professional athletes, as well as recreational exercisers.