New performance energy drink is formulated for energy and focus support with plant-based energy & zero artificial sweeteners
May 26, 2021
The release underscores the brand's mission to innovate and inspire by creating products that are accessible to all and maximize human potential. C4® Smart Energy Natural Zero contains zero sugar or artificial sweeteners, zero calories and zero artificial flavors, never compromising on taste.
GELITA promotes bioactive collagen peptides for sports drinks, supplements
May 12, 2021
GELITA will use this year’s virtual Natural Products Expo West event to discuss how GELITA Bioactive Collagen Peptides® (BCP®) are ideal for sports nutrition supplements. Strong ligaments and tendons, bones, and joints, also identified as “white tissue,” are a vital precondition for this. BCP® support white tissue and thus, help to build stamina, strength, athletic agility as well as performance.
The chewy granola bites are gluten-free, non-GMO and trans-fat free
May 11, 2021
Phenolaeis recently introduced First Date’s Date & Oat Bites, a clean label chewy granola product – available for private labeling – with best-in-class ingredients that serve consumers’ unmet wellness needs.
The recent explosion in consumer interest in health has led to a substantial jump in demand and sales of better-for-you foods and beverages. And, as consumers seek products with ingredients that can deliver added benefits for immune system health, they are expressing their preferences for natural solutions. Plant-based protections and remedies are an undeniable part of this trend.
Molson Coors Beverage Company to serve as exclusive distributor
May 5, 2021
A multi-faceted team of fitness, health and beverage industry changemakers, Dwayne Johnson, Dany Garcia, Dave Rienzi and John Shulman, announced the launch of ZOA™, a new healthy energy drink set to make waves in the category.
With ingredients like organic green tea and monk fruit, Pure Energy offers energy without the crash
April 28, 2021
Rebellious Infusions launched Pure Energy Infusions, a premium range that maintains a high antioxidant level of 100mg as well as 100mg of caffeine per serving. Powered to increase a sense of alertness and enhance focus without the energy crash often synonymous with caffeinated beverages, the company launched three new flavors: Marvelous (Mango), Tenacious (Tangerine), and Courageous (Cherry).