Digestive Health

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Sweet Earth Natural Foods, Moss Landing, Calif., used Natural Products Expo West to debut a line of Functional Breakfast Burritos™ as well as a line of meatless Savory Grounds.™

Digestive health has long been one of the major drivers of the functional foods market globally, although probiotic products, one of the key areas, have recently come under pressure from regulatory difficulties with regard to claims in some parts of the world, particularly the EU, where the word “probiotic” is no longer allowed.

KeVita Inc. says new KeVita Cleansing Probiotic Tonics offer restorative benefits and feature significant doses of functional ingredients known to promote cleansing.

For quite some time, people in the Balkan countries attributed their apocryphal longevity to regular consumption of yogurt and other fermented-milk products. These contained active amounts of certain indigenous lactobacilli strains.

Fresh Promise Foods, Inc., Atlanta, says its wholly owned subsidiary, Harvest Soul, Inc., hosted product demonstrations with the debut of its Chewable Juice line at Whole Foods Markets.

Prepared Foods and its NutraSolutions brand present this annual “Ingredients for Health” reference.

The makers of Metamucil hired Michael Strahan, co-host of LIVE with Kelly and Michael, FOX NFL Sunday analyst, Good Morning America special co-host, and 2014 Pro Football Hall of Fame inductee—as spokesman for a new suite of Meta brand products