New product developments for bone and joint health continue to remain relatively niche, worldwide. According to global new product launch activity tracked by Innova Market Insights in 2010, calcium and vitamin D are the two most widely used ingredients for new products for bone/joint health claims.
This two-article series focuses on the different nutritional stages of a consumer’s life. Part 2, this article, provides an overview of the nutrition needs of teenagers, Baby Boomers and seniors. Part 1 touches on needs during pregnancy, infancy and childhood. Please see the link in the article.
Calcium is an essential macronutrient whose primary function is the mineralisation of the skeleton (it is about 25% of bone dry weight and represents an average of 1,5% body weight). Calcium enrichment helps to compensate for diets deficient in calcium and
helps fight against osteoporosis.
Following an application from Gelita AG, submitted via the Competent Authority of Germany, the Panel on Dietetic Products, Nutrition and Allergies was asked to deliver an opinion on the scientific substantiation of a health claim related to collagen hydrolysate and maintenance of joint health.
Excessive calcium intake, more than the recommended daily dose, can play a role in increasing the risk of bone fracture, claimed a recent Swedish study against the common belief that suggests elder people, especially above 50, to take calcium supplements in order to maintain the bone health.
Beauty products based on collagen are already established in Asia, and collagen has been exceptionally successful in a variety of functional foods and nutraceuticals.
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