Made without cane sugar, stevia or artificial fillers, the new offering includes four naturally flavors with powerful plant-based ingredients that include coconut water, oceanic minerals, blueberry, dragon fruit and spirulina to help support skin health, digestion and more. 

Following the official launch of Más+ by Messi in Miami, the new hydration beverage from soccer star Lionel Messi is expanding distribution to deliver "positive hydration" in even more states across the country. 

The strategic transaction provides Celsius with a 170,000sq-ft, modern manufacturing and warehouse facility that is expected to provide greater supply chain control, quicker innovation cycles and greater production flexibility.

In 2025, consumers will increasingly view food as part of their overall wellness routine. They expect meals to support not just physical health but also mental well-being and mood enhancement. This shift continues to drive the desire for functional foods—think beverages fortified with adaptogens, snacks rich in prebiotics/probiotics, and nutrient-dense meal replacements.

As better-for-you energy drinks sales continue to outpace the broader category, the deal signals Molson Coors’ belief in ZOA’s growth potential.

A new study from Hydrosome Labs demonstrates the potential for regular consumption of Hydrosome H2O to positively influence gut health by increasing microbiome diversity and reducing inflammatory markers in mammals. According to the company, approximately 30 years ago, scientists began to investigate the formation of tiny bubbles in water, sometimes called ultrafine bubbles.

The new flavors of Gold Standard 100% Whey protein powder and ready-to-drink shakes provide 24g of high-quality protein – offering consumers a way to hit their daily protein goals and support muscle recovery. 

ROLUS emerges from a heritage of beverage craftsmanship, tracing its origins to the Nolet Family's pioneering spirit of 1691. As the first member of the Nolet family born in the United States, Nolet III brings a unique blend of tradition and innovation to this new venture.

After helping people find calm, selling tens of millions of cans, TRIP aims to take functional beverages to a new level. TRIP has partnered with Calm to evolve the product experience they are bringing to American customers through a functional drink with a digital experience. 

The CELSIUS ESSENTIALS line features boldly flavored performance energy drinks that are made up of the METAPLUS® blend and added aminos, helping support physical and cognitive performance.