Kim Lopez-Waltersis a founding partner of Illuminate Growth Partners. Illuminate brings deep industry expertise and insight, specializing in helping food and beverage and CPG companies navigate emerging trends and seize growth opportunities. Learn more at www.illuminategrowth.net.
In 2025, consumers will increasingly view food as part of their overall wellness routine. They expect meals to support not just physical health but also mental well-being and mood enhancement. This shift continues to drive the desire for functional foods—think beverages fortified with adaptogens, snacks rich in prebiotics/probiotics, and nutrient-dense meal replacements.
