The satiating element of fiber has led to its inclusion in a number of weight-management strategies and products, both in the U.S. and abroad. In Germany, for instance, Pronatura’s Inulin Fibre is a prebiotic designed to support weight control when consumed regularly.
Probiotics are drawing positive media attention, and new products are capitalizing on the opportunity. Regulatory roadblocks pose a hurdle, but there is strong market potential for probiotic-enriched products.
“Drink your way to health” is a concept that has blossomed over the past few years, as successive waves of “better-for-you” beverages have achieved success. From pomegranate juices and green teas to probiotic drinks and almond milks, consumers have a dizzying array of drink options for improved health and better living.
Ingredients that are natural and multifunctional are in great demand by food formulators and product developers. Pea, oat and corn fibers are healthy ingredients loaded with dietary fiber and have the added benefit of being perceived as “natural” by consumers.