An overview of a range of proposed regulations and issues, such as food safety, allergens, label claims and ingredient use, marketing to children and factors impacting food material sourcing.
There is little question that consumers want natural, clean label products. According to the March/April 2008 issue of the Nutrition Business Journal, U.S. sales in the natural and organic foods
Product naturalness is the dominant trend in many markets, such as juices, nectars and fruit/flavored still drinks, as consumers continue to perceive more natural formulations—free from additives/preservatives or made with organic ingredients—as more wholesome and healthier.
As organic prepared foods and beverages go mainstream, ingredient-formulating strategies are needed. Regulations, along with explanations and specific examples, are provided.