As first reported in the February 21, 2011, Prepared Foods’ E-dition, D.D. Williamson has issued the following response to the news of CSPI’s effort: “Caramel color has undergone complete food safety testing more than 20 times in the past 35 years and meets rigorous food safety standards around the world.

Innovative ingredients, flavors and applications drive the category to an upturn, as functional attributes prove key.

Sethness Products Company has introduced its newest Class 1 Powdered Caramel Color. CJ CheilJedang Corp. (CJ), South Korea, in conjunction with Beidahuang, have announced the availability of RiPro80 rice bran protein and Riber50 rice bran fiber. And much more.

Coloring provides important clues to consumers as to a food or beverage's quality--from freshness to nutritional benefits--as well as its flavoring. It may be the first product characteristic that consumers use in deciding to purchase.

An overview of the coloring market, definitions of coloring substances and technical considerations in their use are provided.

Sethness Products Company has introduced its newest Class 1 Powdered Caramel Color.

Eating strongly colored vegetables and fruit such as carrots and plums makes people more attractive, according to a new British study.

Colorings have been much in the news of late. Topics range from child hyperactivity studies to interest in carmine, a natural red coloring derived from cochineal insects.

Synthetic food colors are often preferred in food formulations for a number of reasons.