Kraft Foods extended its Jell-O brand’s sugar-free range with three new antioxidant-rich flavorings: Açaí, Raspberry Goji and Wolfberry. Kraft capitalizes on the thriving Superfruit trend in a very clear attempt
Everyone seems to love cookies--they are fun to eat and make; enjoyed by all ages; can be eaten at any time of day; are globally consumed; and are considered by
Nutrition-aware consumers are becoming more knowledgeable about what truly constitutes “healthy” foods and drinks. As these perceptive individuals become more product savvy, many are learning to read product labels closely
Brand Stand, a Switzerland-based manufacturer of chocolate, creates its sweet confections with complete consideration for the environment. The firm’s latest initiative to protect Earth’s natural resources stems from its Swiss
Unlike Western nations, where men are more likely to purchase chocolates and other heartfelt gifts for their loved ones on Valentine’s Day, women conversely assume this role on the holiday in Japan.
The obesity epidemic is not only a top health concern for the U.S., but also several other nations, particularly those in Europe. In response to the global health crisis, many
To appeal to parents and children alike, several food and beverage products have undergone rebranding efforts to position themselves as educational. This trend is seen in numerous sub-categories--from breakfast cereals