On average, flavor is the single most important factor in consumers' food and drink choices. So it is no wonder that innovators continue to play around with taste profiles in order to deliver novelty and satisfy increasingly discerning taste buds.

Smooth and rich, roasted black coffee with sweet brown nuances is cold steeped to create a full-bodied, mildly bitter flavor. This robust flavor is available in a liquid, water soluble form and can be used in a variety of applications including non-alcoholic and alcoholic beverages, dairy applications and non-dairy plant-based alternatives, syrup, confections and baked goods as well as nutrition and performance products.

Founded in 1969, Kancor Ingredients Ltd., Kochi, India, has become a global leader in spice extracts. And now, as part of France’s Mane Group, Kancor is celebrating its golden jubilee year with a three-year expansion plan. 

When seeking to reach the majority of mainstream consumers, product developers often prefer a blank canvas as a starting point for their cannabis-infused foods and beverages.

Givaudan had announced that it had reached an agreement to acquire the company in November 2019.

Health and wellness continues to be a catalyst for innovation, but what that term means for consumers is a moving target and is impacted by a multitude of factors such as individual need states, age, and socioeconomic status.

Created from the combination of 360° virtual reality videos and Givaudan’s proprietary Virtual Aroma Synthesizer® (VAS) technology, Virtual TasteTrek® Citrus is a revolutionary tool with both educational and inspirational applications. 

Interest in flavor, novelty and variety is high, according to a new report from Innova Market Insights revealing that three-quarters of global consumers "love to discover new flavors."

Rossanese has more than 15 years of demonstrated sales success in the food ingredient market. He comes to PROVA from Naturex, a Givaudan affiliate, where he was instrumental in the launch of the company’s natural colors business and held a sales and business development role within that new business unit. 

Comax Flavors offers new primary research on consumers’ behavior, usage and attitudes towards Flavored Syrup, Flavored Creamer, Non-Dairy Flavored Creamer, and Non-Dairy Flavored Milk additives used with coffee.