Cause-related marketing marks one driving force behind a rising number of consumer packaged good items. An item that supports a charitable cause is certainly one means to promote the feeling
Manufacturers and suppliers alike are realizing the importance of sustainability to their consumers and are implementing ìgreenî measures to quell as many concerns as they can. However, the question at hand is whether these efforts will have any real added value.
Nutrition-aware consumers are becoming more knowledgeable about what truly constitutes “healthy” foods and drinks. As these perceptive individuals become more product savvy, many are learning to read product labels closely
Functionality is certainly not new to the consumer packaged goods industry. Over the past few years, an increased number of products have launched on a functional platform to address a
PepsiCo expanded its drink lineup with the Tava brand. Comprising three varietals (Mediterranean Fiesta, Brazilian Samba and Tahitian Tamure), the Tava line exudes an ethnic-inspired feel specific to a particular
Around the globe, upscale bars and restaurants are infusing hard alcohol drinks with all-natural herb or botanic extracts. Tea Forté, a maker of several tea blends and other tea-oriented items
Around the globe, upscale bars and restaurants are infusing hard alcohol drinks with all-natural herb or botanic extracts. Tea Forté, a maker of several tea blends and other tea-oriented items
Products promising skin enhancements were once found only in cosmetics and skin care segments. However, they have begun appearing in foods and beverages, as companies capitalize on the functional beauty
Attendees of Prepared Foodsí R&D Seminars heard presentations on the three ìPsî of successfully developing new products, and how to choose a reliable lab.
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