A major concern for parents is ensuring the physical growth and mental development of their children.

The savory snack food category is known for established flavors of various cheese blends, potato-derived ingredients and salty applications. 

A growing number of manufacturers are launching products positioned to treat and beautify the skin. 

Beverages formulated with organic-certified ingredients is a segment showing recent growth, particularly in the U.S. and several European countries. 

Laboratoires Nutrisanté, a French developer and producer of natural vitamins and supplements, has launched a weight-loss drink concentrate, 7-Day Express Drainer.

On September 8, 2004, the FDA gave a “qualified health claim” status to eicosapentaenoic (EPA) and docosahexaenoic (DHA) fatty acids, both of which fall under the omega-3 banner, stating that research suggested the consumption of EPA and DHA fatty acids may reduce the risk of coronary heart disease.

Major manufacturers in the breakfast cereal world have taken creative approaches to increase the eating occasions for cereal, driven by innovative advertising campaigns. Kellogg, for instance, has launched the Kellogg's Froot Loops Sweetened Multi-Grain Cereal in Grab 'N Go Cereal Packs, with each pack containing 90 calories.

To Go Brands has launched Acai Natural Energy Boost, a beverage mix available in single doses, but formulated with organic açaí, as well as six other organic Superfruit powders and extracts, with an energy positioning.

Licensing is not new to the world of packaged goods.

As the energy drink market, especially in the U.S., continues to grow and develop, companies increasingly look for ways to differentiate themselves in the marketplace.