Kellogg's Froot Loops’ first new flavor in 10 years features new star shape
May 22, 2018
With a purple star joining a new berry-inspired mix of red, blue and green iconic loops, new Wild Berry Froot Loops delivers on top flavor preferences – sweet and fruity – by balancing tangy and sweet berry flavors.
The new limited-edition Pop-Tarts Splitz flavor mash-ups also mark the first time ever that Drizzled Cheesecake and Frosted Brownie Batter have joined the Pop-Tarts line-up
May 10, 2018
The latest flavor combinations were identified after testing a range of concepts with thousands of teens and young adults.
Company expands single-serve cups beyond oatmeal with whole grain European-style cereal
April 11, 2018
The new Paleo Muesli Cup offers a grain-free alternative for people following a paleo- or primal-lifestyle, or those seeking a lower carbohydrate cereal option. Bob’s Red Mill first introduced a line of muesli 20 years ago, after founder Bob Moore returned inspired by his travels abroad.
Take a stroll through the fresh and frozen aisles to discover a variety of new, on-trend breakfast options. Fresh, value-added shredded potatoes mixed with diced onions and peppers in the produce aisle are perfect for a quick and easy hash. In the egg case, pre-made breakfast bowls offer a convenient meal incorporating whole ingredients including potatoes, veggies and eggs. And in the frozen section, choose from a variety of breakfast burritos, sandwiches and bowls to accommodate virtually every dietary concern.
Purely Elizabeth launches two new convenient, healthy food products
April 5, 2018
The Grain-Free Superfood Bars are powered by trending Reishi Extract, a known superfood for healthy immune function, detoxification, and overall health.
Prepared Foods readers select Just Crack an Egg as their favorite new product launch from February 2018
April 3, 2018
Just Crack an Egg offers consumers a hot, savory egg scramble in under two minutes, just by adding their own fresh egg. With a combination of convenience and freshness, Just Crack an Egg is a breakfast option for Americans with on-the-go lifestyles.
Pure Organic’s reformulated Fruit & Nut bars have been simplified to between four and eight recognizable, kitchen cupboard ingredients, including dates, nuts, dried fruits, and nut butters
March 26, 2018
Pure Organic’s reformulated Fruit & Nut bars have been simplified to between four and eight recognizable, kitchen cupboard ingredients, including dates, nuts, dried fruits, and nut butters. All tapioca syrup, agave nectar and processed proteins have been removed.
New NurturMe ancient grain cookies, power blends, and dairy-free yogurt alternatives make appeal to health-conscious families
March 23, 2018
Introduced in 2011, NurturMe products for infants and toddlers, led by its Organic Quinoa Cereals, have changed the baby food category. Sold in over 9,000 stores nationwide, the products promote good digestive health; moreover, the company’s ancient grain-based cereals and snacks deliver a daily dose of probiotics. One serving delivers more immune boosting benefits than 10 cups of probiotic yogurt.
AEB’s Incredible Breakfast Trends series features Chef Ina Pinkney, “Breakfast Queen” and bowls
March 22, 2018
Chicago-based chef, writer and undisputed, “Breakfast Queen,” Ina Pinkney is the first of IBT’s trend-setting chefs. She dishes on the bowl trend and its limitless opportunities, specifically breakfast bowls and what gives them their menu appeal. In a guest vlog Chef Ina draws on her years of experience focusing on the breakfast daypart, sharing her views about the breakfast bowl phenomenon: “Breakfast bowls allow you to choose to eat a meal in layers or mixed all together. Fill it with flavor and texture and you’ve got an exciting array of concepts that will bring consumers back time and again.”
The bars are high in protein and low in carbs, with 0g sugar and 110-120 calories per 2-bar pack
March 20, 2018
In the coming months, shoppers will be able to find Sonoma Cheese Crisp Bars in the bar section, check-lane, grab-n-go, and other merchandising areas where they usually look for bars and other better-for-you single serve snacks. The vertical packaging emphasizes the flavors with strong color schemes, and each bar package has a window right in the center of the package where the product is visible.