“Our fans have always relied on our products for energy, but we knew there was also an opportunity to create a product that could give a mental boost and support focus," said Fabiola Torres, PepsiCo general manager and chief marketing officer, Energy Category.
The tea is made without artificial flavors, colors, concentrates, or preservatives
April 18, 2024
As with every bottle of Pure Leaf Iced Tea, Pure Leaf Zero Sugar Sweet Tea is made from freshly picked, high-quality black tea leaves brewed fresh for each batch – creating a smooth, woody aroma with a level of sweetness.
Molson Coors innovates in flavored alcohol category with bubble-free line in four fruit flavors
April 17, 2024
Coupled with emerging social media trends of de-carbonating beverages and growing non-alcohol refreshers platform, Molson Coors developed Happy Thursday to meet the needs of this new age of drinkers in the alcohol category.
“We’ve kicked things up a notch with this flavor exploration inspired by the flavor lab at Truly L.A. and can’t wait for fans to try this fun and playful combination that’s sure to score,” said Matt Withington, Truly Hard Seltzer's senior director of marketing.
The new beverage flavor is made with real blueberries and a blend of culinary and bittersweet apples
April 11, 2024
An evolution of the fan-favorite Angry Orchard Rosé Hard Cider, Blueberry Rosé breaks from the tried and true by combining the crisp, juicy flavors of Rosé with real blueberries to deliver a fruity twist on the classic.
The lightly carbonated drinks are sweetened with cane sugar and contain less than 50 calories per can
April 9, 2024
These all-natural, lightly carbonated drinks are sweetened with cane sugar and contain less than 50 calories per can. COUNTDOWN ENERGY drinks take effect in 10-15 minutes, and consumers can expect the buzz to last up to 90 minutes.
Tractor Beverage Company, maker of certified organic, non-GMO beverages exclusively for the foodservice sector, made leadership moves aimed at propelling the company into its next phase of growth and impact.
The new beverage comes in an immersive augmented reality experience revealing custom can art
April 3, 2024
The new addition to the Monster Energy Zero Sugar Ultra lineup, Fantasy Ruby Red's concoction bursts with bold flavor and a tantalizing twist to set taste buds alight with its fusion of vibrant ruby red citrus and exhilarating energy.
The lightly sweetened beverage is made with bold fruit flavors, zero added sugar, and minimal calories
April 2, 2024
Beyond the new flavor experience bubly burst brings consumers the same fun and playfulness as the core bubly brand with cheeky sayings and friendly salutations on the bottle and cap.
New ready-to-drink cocktail-inspired malt beverages combine convenience and flavor
March 21, 2024
Captain Morgan officially introduced its newest ready-to-drink lineup, Captain Morgan Sliced. Captain Morgan Sliced is a line of cocktail-inspired malt beverages with a range that goes all-in on flavor. Each can of Captain Morgan Sliced balances convenience and flavor.