With zero sugar and zero BS, Main Character 5-hour ENERGY® gives you zero reasons not to bring it to every room, every Friday, and every moment of the summer.

The new product joins the brand's HD-9 craft sodas and gummies, featuring the same pure cane sugar formulation and classic taste of Jones Soda, adapted for HD-9.

"Hard Tea was one of consumers' most frequent RTD category purchased in 2023, which created an opportunity for High Noon to provide a premium alternative in a way only the brand can with real vodka and real iced tea," said Britt West, executive vice president and general manager at Gallo.

"Our journey began in 2015, evolving from bottled almond milk lattes to canned oat milk lattes in 2019,” notes Jash Mehta, Pop & Bottle CEO and co-founder. This new multi-serve cold brew series is our nod to those seeking the premium taste and quality of traditional black coffee in a more economical, multi-serve format."

Focusing on the beverage industry, Batory will highlight its wide-ranging natural sweeteners and specialty ingredients, while also demonstrating its advanced custom blending capabilities.

Sweegen will be debuting Tastecode™ Natural Flavor Technologies, taste tools that allow brands to unlock the code to delicious tastes consumers love by addressing specific taste challenges and optimizing the sensory experience at the molecular level.

The new, fruit-forward offerings — Peach Mango, Lychee Guava, Green Apple, and Juicy Grape — meet consumer desire for a light, thirst-quenching boba option.

In cans designed with Bones’ signature skeleton and creative flair, Bones RTD lattes are designed to be smooth, with 100% cold brewed coffee, a splash of whole milk, and a touch of sweetness.

Available in three varieties — Into the Woods, Best Zest and Night Flight — each can of Fable contains a 5mg micro dose of Delta-9 THC and 3mg CBD.

Each of the new energy drinks contains 110mg of caffeine, about the same amount as a cup of brewed coffee.