The nature of competition in the global market varies for soft drinks and hot drinks. This difference in competition drives a very different pace of innovation for the two categories.
According to a U.S. Federal Trade Commission (FTC) lawyer, POM Wonderful LLC does not have the scientific backing to make advertising claims indicating its pomegranate juice and supplements prevent or treat prostate cancer, erectile dysfunction and heart disease.
Energy drinks continue to grow, with recent estimates indicating 2010 sales of over $5 billion. To stand out from the crowd, manufacturers are trying new approaches, and in this stimulating category, removing a key stimulant may prove key for one company.
Suntory Holdings Ltd. has reached an accord to form a soft drink joint venture in Indonesia with packaged beverage and food company Garudafood Group, in an effort to tap into growing demand in Southeast Asia.
A survey of more than 1,000 Americans nationwide found that those who scored high on the inspiration index cited taking a coffee break as one of their most inspiring activities.
A Glasgow doctor writing in the British Medical Journal is warning consumers that they should “just say no” to those trying to urge them to drink more of a popular beverage.