Richard Haffner is the head of Beverages Research at Euromonitor International. Euromonitor International offers global market intelligence on industries, countries and consumers. It has more than 38 years of experience publishing market reports, business reference books, online information systems and custom consulting projects. For more information on Euromonitor International’s research and reports, call 312-922-1115 in the U.S., or go to www.euromonitor.com.
The nature of competition in the global market varies for soft drinks and hot drinks. This difference in competition drives a very different pace of innovation for the two categories.
