Cannabis Products Insider recently spoke to Jake Hill, co-founder and CEO of Hill Beverage Co., about his cannabis experience, his partnership with Snoop Dogg and what’s next for the company.

In addition to providing capital, No Sleep Beverage goes beyond the traditional investor role and works directly with each brand, helping founders navigate growth and maximize their chances of success.

Chobani, LLC announced that it has acquired La Colombe for $900 million. Chobani financed the acquisition through the combination of a newly issued $550 million term loan, cash on hand and the exchange of Keurig Dr Pepper's (KDP) minority equity stake in La Colombe into Chobani equity.

This limited-release offers a multi-sensorial, beverage experience that smells and tastes just like the real thing – bringing the iconic flavor of Doritos Nacho Cheese Chips into the spirits aisle.

VUUM, a health and wellness brand, announced its official launch, poised to affect the way people approach daily nutrition. With a unique approach to protein consumption, VUUM Technologies introduced a carbonated plant-protein drink. 

“Energy Drink Insurance” launched in parallel with MiO’s new Rolling Energy campaign, empowering Gen-Z to get more out of their water, uplift their day and feel their most energized selves

Guy Fieri is bringing his fervor for flavor and signature spikey hair to the adult beverage game with the launch of Flavortown Spiked, a new line of premium, flavored malt beverages.

Any drink can quench thirst, but according to Cargill’s latest insight report, today’s discerning sippers are seeking multifunctional drinks that support wellbeing, enhance experiences, improve performance, align with social values and taste great.

OJOY Wine Company introduced Sparkling Blanc, the flagship offering in its collection of fine dealcoholized wines. Sparkling Blanc delivers character and complexity, suited for the discerning palates of wine lovers.

Q: What do you foresee as the biggest flavor trends coming to the forefront in 2024?
Soumya Nair: Flavor trends are deeply rooted in the changing consumer priorities and in the coming year consumers’ priority in wanting conscious, empowered and comforting foods will gain significance.