Whether designed for professional (or semi-professional) athletes—or just the consumer looking for a boost during a daily run—beverages and bars have long dominated the sports nutrition category.
March 17, 2014
Indeed, sometimes tailoring a product for active consumers may as simple as a carefully designed repositioning to capitalize on a product’s natural benefits.
Primary schools in England are forming the future drinking habits of millions of pupils by running licensed bars at thousands of children’s discos, fetes and sports days, alleges a watchdog.
March 7, 2014
Research suggests that children are most influenced about drinking between the ages of 6 and 10.
Nutritionists have revealed a number of surprising facts about some of the most common beverages.
March 6, 2014
The truth is the drinking culture is not going away anytime soon, and although people have different preferences when it comes to beverages, the fact is the world loves to drink.