BzzAgent and SymphonyIRI Group announced social marketing, when used to build widespread consumer advocacy, generates an average sales lift of 6.7% for CPG brands.
Researchers have found that consuming two servings a day of soy foods like tofu and soymilk helps reduce the number and severity of hot flashes from menopause.
A review of 19 previous studies involving more than 1,200 women found that two daily servings of soy can reduce the frequency and severity of hot flashes.