Watching TV commercials of people munching on hot, crispy French fries or sugar-laden cereal resonates more with teens than advertisements about cell phone plans or the latest car.
May 9, 2013
A new University of Michigan study found that regardless of body weight, teens had high brain activity during food commercials compared to nonfood commercials.
IRI has once again announced the product introductions over the past year that qualify as New Product Pacesetters.
April 18, 2013
Only 11% of the nearly 1,900 new CPG launches met the stringent, industry-recognized benchmarks of exceptional first-year sales success required to achieve 2012 New Product Pacesetter status.