Articles Tagged with ''Mintel''

Mintel’s new Grilling and Barbecuing US 2015 report reveals that nearly half of Americans (47 %) plan to purchase a grill within the next two years.

With carbonated soft drinks facing mounting negative health perceptions from Americans, craft and natural options are showing promise among the most active soft drink consumers.

In fact, 43 % of consumers agree that free-from foods are healthier than foods without a free-from claim, while another three in five believe the fewer ingredients a product has, the healthier it is (59 %).

Snacking may very well be the new American pastime.

The good news for population growth, however, is that the relatively large (and culturally diverse) Millennial generation is, in fact, having children. The actual number of births for 2013 is estimated to have increased for the first time since 2006.

More than half (53%) of US consumers eat chocolate once a week or more. Among chocolate eaters, nearly three quarters (72%) consume the confectionery as a treat.

Mintel released five key trends set to impact the U.S. food and drink market in 2015.

Private label food products are getting some much needed attention, especially from young shoppers, according to the Private Label Foods: What’s Driving Purchase? - US, February 2015 report from market intelligence agency, Mintel. Per the report, 42 percent of Millennials (age 18-36) agree store brand food products are more innovative than name brand products.

Rather than the relatively intangible claim of being ‘good for the environment,’ the new priority is transparency. This is creating a new flock of consumers who want to know more about ingredients, products and the companies that make and sell them.