Articles Tagged with ''Mintel''

What’s more, while just 11% of consumers considered portion control as a purchase factor in 2013, today, one third (32%) report that they purchase single-serving frozen treat packages.

According to Mintel Global New Products Database (GNPD), more energy drinks were launched globally in 2015 than in any year since 2008, with the number of energy drink products launched growing 29% between 2010 and 2015.

As Americans take notice of increasingly strained global food resources, new research from Mintel reveals that four in five (80%) US food shoppers agree that reducing food waste is as important as reducing packaging waste. In an effort to limit waste, half (52%) of consumers prefer to buy foods with minimal/no packaging.

Further evidence of their desire for healthful foods, half (50%) of consumers say healthier snacks would motivate them to buy more from specialty snack shops.

Superfoods are frequently marketed as the answer to consumers’ health woes and now new research from Mintel highlights the popularity of these nutrient packed foods.

What’s more, three in five (58%) consumers currently use nutritional and performance drinks as a meal replacement and 48% consume them as part of a meal, up from just 20% who used nutritional drinks as a meal supplement in 2012.

While craft beer has taken the world by storm, today there is a new drink taking a shot at global popularity - craft spirits. Indeed, new research from Mintel reveals that spirits positioned as “craft” have so far accounted for one in seven (15%) new global spirit launches to date in 2016, up from just one in 20 (5%) in 2011.

While consumption of beef is down over the past decade, burgers endure as a mainstay of the modern American diet. New research from Mintel reveals that not only do 82% of consumers agree that burgers are a good source of nutrients, but another 80% would pay more for burgers made with premium ingredients. With three in five (62%) consumers saying that they love burgers, there’s no denying their popularity.

In 2015, Mintel research found that half as many consumers (25%) snacked because they were bored.

Superfoods are frequently marketed as the answer to consumers’ health woes and now new research from Mintel highlights the popularity of these nutrient packed foods. Mintel Global New Products Database (GNPD) reveals that between 2011 and 2015 there was a phenomenal 202% increase globally in the number of new food and drink products launched containing the terms “superfood,” “superfruit” or “supergrain.”