Guayakí, a maker of yerba mate beverages, announced that Stefan Kozak will be its new CEO, taking over for one of the company's founders Chris Mann, who will move to its board of directors. Kozak is the former CEO of Red Bull North America. Under his leadership, it grew to become the second-largest non-alcoholic beverage brand in the United States.

buzzbox, maker of single-serve, handcrafted cocktails in eco-friendly boxes, onboarded a state-of-the-art production facility and a dynamic, new management team.

DRY Soda Co. debuted a ready-to-drink, zero-proof craft cocktail: Botanical Bitters & Soda. Available in three distinct flavors – Aromatic, Bright/Herbal and Sweet/Spicy – the beverages deliver flavor complexity and depth without the alcohol, all inspired by the ritual of craft mixology.

Flume Formulas LTD, San Francisco, debuted with a new line of botanical supplements to give athletes pre-workout energy and focus, post-workout recovery support, and restorative sleep.

White Claw® launched two innovations in time for summer: White Claw® Hard Seltzer Variety Pack Flavor Collection No.3 with three new flavors and White Claw® Hard Seltzer Surge, a stronger wave of refreshment with 8% alcohol.  

Dr Pepper launched Dr Pepper Zero Sugar, which celebrates a blend of its signature 23 flavors in a zero sugar soda that delivers all the flavor consumers deserve. It is available now nationwide in Original, Cherry and Cream Soda flavors.

EVOLVE plant-based protein reformulated its portfolio of ready-to-drink protein shakes and announced its continued commitment to the National Park Foundation (NPF). EVOLVE aims to connect people to the outdoors through access and inspiration, and this partnership helps bring shared missions to life in service of helping to protect the outdoors for everyone.

Last fall saw Red Lobster Seafood Co. and PepsiCo, Inc. leverage their food and beverage brands with several new menu items, starting with the DEW Garita, the first official MTN DEW cocktail.

High Brew Coffee®, an Austin-based maker of natural canned cold brew coffee, expanded its ready-to-drink line in the nitrogenated (nitro) cold brew category with the launch of its Sweet Cream Nitro Cold Brew variety. 

LeBron James is an integral partner behind the launch of MTN DEW RISE ENERGY, a new kind of energy drink specifically formulated with ingredients to kick off the morning with a mental boost, immune support, and zero grams of added sugar.