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Articles Tagged with ''food marketing''

High Brew Cold Brew Coffee #HighRoadTour

High Brew will take its refurbished 1952 GMC Coach bus around the US to introduce consumers to its ready-to-drink cold brew coffee

June 21, 2017

Beyond offering consumers a taste of the coffee, the #HighRoadTour also taps into millennials’ desire for authentic experiences.

Specialty Food Association, FMI Announce Alliance

The relationship will bring together SFA and FMI members to strengthen business development

June 16, 2017

Food safety experts from FMI will lead educational opportunities at the SFA's Summer Fancy Food Show.

PepsiCo Signs Strategic Agreement With Alibaba Group

The agreement enables PepsiCo to enhance consumer experiences by tapping into Alibaba's big data capabilities and innovative marketing solutions

May 31, 2017

The collaboration enables PepsiCo to further enhance consumer experiences by leveraging Alibaba's data to introduce innovative marketing initiatives, customized products and integrated omnichannel solutions.

NightFood Holdings Issues Update

Company delivers update regarding new flavors, additional snack formats, and $5,000,000 financing

May 25, 2017

During the quarter ended March 31, 2017, the company established a $5,000,000 Equity Purchase Agreement with Black Forest Capital, LLC

Voortman Bakery Cookies

Formally known as Voortman Cookies, the brand reimagines itself with a new look and flavors

May 23, 2017

Voortman Bakery aims to connect with new consumers and disrupt the dynamics of the category by replacing artificial colors and flavors.

Don Sebastiani & Sons Creates New Collective

Company’s brands will be combined to work as one unit

May 18, 2017

Don Sebastiani & Sons rolled out a unique and innovative effort consolidating its rapidly-growing food and drinks business.

Foodmix Reveals Brand Affinity Research

Foodmix Marketing Communications CEO reveals groundbreaking research at United Fresh Produce Innovation Show

July 19, 2016

Foodmix conducted market research to identify and understand US consumers’ evolving relationships with their favorite food brands.

FMI Creates Alliance Between Culinary and Sales

FMI Connect 2016 to debut supermarket chefs community promoting sales, profits and professionalism

April 11, 2016

Entitled Supermarket Chefs, this community will help to promote sales, profits and professionalism by forging collaboration between sales leadership and culinary talent in food retail.

Reaching Next Generation Food Shoppers Through Kid-Friendly Products

Packaged Facts projects sales for kids' food and beverage will grow to almost $30 billion by 2018

November 17, 2015

Younger children under age nine are a particularly influential demographic for food and beverage marketers. Life-long dietary habits are established during this time period and brand loyalty begins.